Monthly Archives: March 2011

The Importance of Selling

Not so long ago, when the computer was first mass-produced for selling to the public, a lot of industry experts predicted that nobody will want a box that does nothing besides handling data and hogging up the entire garage. They were obviously wrong – nearly every household will have at least one computer in the US, and most even have two or three desktops!

This little bit of history tells us that no matter how good your product is, you cannot earn even a penny from it if you have a lousy salesperson. Likewise, no matter how good your product is, you cannot sell even one copy of it with a weak salesletter. Hence, it is vital to have a compelling salesletter that will pull the prospect right into it and see clearly the benefits that are presented against the very reasonable price you are charging.

A good salesletter will first catch the attention of the reader by resonating with the reader’s needs and desires. That’s why you often see headlines such as “Have you ever felt…” or “Does … sound familiar”? They work because they empathize with the reader’s needs, problems or desires. The Internet is like a very busy freeway and everyone’s in a rush. Only a strong headline like that in big, bold letters will stop your target audience dead in their tracks to read through your salesletter.

Once you’ve obtained your reader’s attention, you want to spend the first few paragraphs on telling your story – how you have gone through what your reader probably has, the agony of the whole experience, etc. Once you get your reader thinking “he’s one of us”, you would be perceived as an understanding individual offering a solution and not an anonymous marketer looking to sell his product.

Next, you have to elaborate on the benefits of the product you are selling. List them all on a piece of scrap paper until you have quite a long list; then write your salesletter from there. In your salesletter, highlight the benefits in point form and elaborate on each benefit. Be sure to point out how your product helps the reader instead of pointing out the features of the product. For example, instead of saying “this gizmo cures headaches”, say “this gizmo can relieve your headaches”. Make it relevant to the reader.

Then, write a paragraph or two on how the reader’s life could be changed if the problem he is facing can be totally solved with your product. It is important to use very descriptive words so that the reader can fall into the imagination more easily.

Last of all, make a strong call for action! Your final objective is to make your readers buy your product, so it is important to make a final, strong call for action, be it “click the Buy button”, “whip out your credit card” and so on. Do not make the mistake of forgetting such an important step after coaxing your reader through the lengthy paragraphs.

Why Publish an eZine?

On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.

In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.

As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.

In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.

Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.

All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.

5 Important Rules in Website Design

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.