Monthly Archives: March 2012

Comparing the Black and White Hat in SEOs

Since there are so many methods available in search engine optimization or SEO, webmasters have categorized these as either white hat SEO or black hat SEO. Certain SEO tactics are not accepted by certain popular search engines, but some individuals still use these to hopefully get the traffic they need. You have to know about the controversies surrounding the approaches and determine whether you should go with either one.

Describing Both

White hat SEO is the term used to describe methods that follow the guidelines and stipulations of search engines. Black hat SEO is the term used to describe approaches that are disapproved by search engines. There is an ongoing battle between individuals who use white hat and black hat SEO. Black hat SEO may not be what you can immediately consider as negative ethically. SERPs may be manipulated by black hat practitioners, but they also say that the approaches are highly acceptable with the sole intent of boosting site rankings.

Black hatters also say that there is no good or bad in trying to achieve the same goal of making their site relevant and ranked high. The benefits can extend to the users as they seek for the most useful information. Some big search engines do allow a number of web sites to function opposite to the stated rules.

Accepted Methods

Cloaking is one of the allowed black hat methods that a lot of webmasters use. A cloaking policy may be enforced by big search engines, but still needs updating to fully become consistent. The cloaking method is accepted by the search engines, since it does improve user searches instead of provide them with just any kind of result. Cloaking cannot immediately be referred to as a negative influence, considering that it aids searchers in getting the information and web sites that they need.

Following the Rules

There are a number of methods that you should avoid if you want to rank high and get on search engines’ good side. Invisible text should be avoided. Do not place light yellow or white text against a white background. Engines can detect these and will only put you in more trouble. Avoid keyword stuffing. In the past, overstuffing articles and site content with the same keyword may help improve ranking, but search engines are smarter now and can determine if your content is natural or no longer of good quality.

What to Avoid

An automated robot visits every page in the index. The content is acquired to be analyzed at a later time. Cloaking involves giving the automated robot a different page, while assigning a completely new one to human users. Search engines greatly detest this practice. You should also stay away from doorway pages. Doorway pages are described as trying to create a page to rank high on search engines, but truly having no real good content. Orphaned pages may also be considered as doorway pages by search engines. The site or page can incur penalties by having these.

Stay away from spamming. Spam is described as useless pages having no content and is just created to rank high on search engines. You initially think that you have good and sound content upon clicking on a page, only to discover several listings and ads to other sites. This is highly related to doorway pages and should be avoided.

Common SEO Mistakes And How To Avoid Them

Creating an SEO can be very confusing as well as complicated. If your SEO is not created properly, you will not get recognized as much in the search engines. Avoiding some of the more common mistakes can help you get noticed and possibly even get your internet marketing at the top of the list.

1. Avoid targeting the wrong keywords

-This is the most common SEO mistake that is even made by the experts. This usually occurs when you are trying to create more descriptive keywords that describe your website but the words you use are not the words that most people search for. You need to be sure to choose the correct SEO keywords as it is one of the most important factors in creating your SEO. You can either make or, worse yet, break your SEO campaign by this one simple mistake. There are software tools available that can help you create your keywords. One of the most popular is Website Keyword suggestion.

2. Do not ignore your title tag

-Leaving out your title tag is another common mistake that is also made by the experts. This is the most important area of your SEO to have your keyword. This will show up as the title of your website in the search engines.

3. Using a flash website that does not contain HTML

-A flash website may appear appealing to you but it is not appealing to users, or even search engines for that matter. If you still prefer to use a flash website be sure that you include an HTML version of the site.

4. Using Java Script Menus

-Search engines do not recognize Java Scripts and therefore should be left out. If you do happen to have certain portions of your website that do contain Java Script you will want to create a site map.

5. Do not forget Consistency and Maintenance

-Against popular belief you cannot create an SEO and forget about it as it will not last forever. If you want your website to continue to be popular you will need to provide both consistency and maintenance regularly. One important aspect of this is keeping an eye on your competition and changing your keywords accordingly.

6. Do not concentrate too much on your Meta Tags

-Meta tags are becoming a thing of the past and therefore it is better to begin leaving them out for best results.

7. Do not use only images for your headline

-Search engines do not primarily search for images so avoid these at all costs. If you still wish to use an image as a headline be sure to add keywords to your title as well. This will improve your chances of having your site noticed.

8. Do not ignore your URL’s

-If you have a URL in your title you will then have an edge over your competitors. This is often left out but is a great way to get your site seen by more people as it ranks higher in the search engine.

9. Avoid backlink spamming

-Make sure your backlinks are of quality and not just spam as a way to add more keywords. This will only lose your search engine rank.

10. Avoid having a lack of related keywords in your content

-The more related keywords you have in your content the higher on the search engine you will appear. Make sure though that you place them only in places that will make sense. You can even bold or highlight them to make them stick out. If you do this you will improve your rank on the search engine.

Realizing these simple but common mistakes and how to correct them can help you create an awesome and well noticed SEO.

Common Mistakes in SEO

Search engine optimization (SEO) can be a complicated process, especially if you are not very familiar, or well-versed, with the method. A lot of SEO beginners, and even some professionals, continue to commit the same mistakes when they do try to use SEO, thereby making it harder for them to get the results that they desire for their site’s page ranking.

Fortunately for you, by simply determining what mistakes they make and avoiding them, you can actually fair off better than those people who commit them, even if you are an SEO beginner. If you are already well-versed with the SEO process, then learning these mistakes won’t hurt your chances either, but rather, help improve them.

Wrong or irrelevant keywords

A lot of people try to use popular or common keywords in order to get people to their sites, regardless if the keywords that they use have any relevance to their site or not. You may be able to generate traffic using this type of method, but since you are not offering relevant content based on your keyword, people visiting your site will just end up leaving simply because you are not offering any content that they are looking for. You are actually getting traffic of market that isn’t even interested in your site or its content, so you just end up with nothing.

Avoid doing this method, instead try to focus on using genuine relevant keywords, so you can direct traffic of possible clients to your site, and not just useless web traffic.

Overuse of keywords

Another mistake that people do when they try to optimize their site is by over-using keywords, or using them repeatedly in the title, tags and body. They believe that by overloading their site’s content with their chosen keywords, they will be able to trick search engines, and improve their site’s page ranking in the process.

Unfortunately, this is not necessarily the case. Search engines will be able to detect if you are committing the over-use of keywords, or “spamming”, and if so, your site will pay the ultimate price by getting itself banned from the search engine’s index.

Good or relevant content missing

You may believe that even if you do not offer any good or relevant content in your site that your site itself is still good enough to get and keep the traffic that you are able to produce, but this, however, is not the case, as good and relevant content is what will get people, or your possible clients, to stay to your site.

People are driven to go to your site with the keywords that you have chosen, but it is your site’s content that they will be looking for, so make sure that whatever keywords you have chosen to use, those keywords will direct them to relevant web content in your site. Do take the time to write good and relevant content in order to ensure that your site would continue to do well against others offering the same thing. Remember that the only way that you can get your site to stand out against other sites would be your site’s content.

Wrong HTML codes = HTML errors

If your site commits a lot of HTML errors when people try to access it, even if it has very good and relevant content, chances are people will visit your site a whole lot less. So before you submit your site to search engine directories, you need to check and double-check your HTML codes to avoid any problems with your site, such as slow loading time, browser conflicts, and low page ranking.

Too much graphics

Bear in mind that search engines detect texts when indexing, analyzing and checking sites, and are not programmed to look for graphics, so creating a graphics-rich site will not give it an edge over other sites in terms of SEO, but can actually have the opposite effect. Since search engines are not programmed to look for graphics, they may bypass your site, giving it a lower page ranking.

Learn to avoid these SEO mistakes, and you should be able to do a whole lot better than others.

Coldfusion webhosting

There are more than 125,000 ColdFusion servers deployed today. If your website is powered by ColdFusion, then you may want to check how is the current web hosting companies today are supporting this interesting technology. ColdFusion is an OS-agnostic technology and has a rapid application development tool to build powerful websites in a short time.

The ColdFusion development suite is a complete package to get you going in your web development immediately. ColdFusion technology integrates the web page into a database easily. There is web services support and it uses a tag-based scripting just like XML to tap the underlying Java power under the hood. You can get ColdFusion as a stand-alone package installation or along an application server that uses J2EE.

Unlike other programming languages for developing web pages such as PHP or Asp.NET, ColdFusion is written using XML tags and uses its own ColdFusion Markup Language. ColdFusion today has been used on web pages requiring large-volumes of data and high-demand transactions in the ecommerce,in the automation and other different web applications in hundreds of industries from the US National Defense to eBay.

For the more complex web application for large businesses, there is ColdFusion Enterprise Edition. Simple applications can use the standard ColdFusion edition. While ColdFusion relies on Java, it’s original inception as a Windows application has several web hosting companies specializing in its support in Windows platforms. Nevertheless, ColdFusion is also for the small-to-medium business.

There are several criteria for choosing a ColdFusion web hosting company. If you are not the one who develop the code of your website, then you should work with your developer in best choosing the web hosting company. The version of ColdFusion in the web hosting company should be compatible with your version. If you are using the latest ColdFusion MX today, then the web hosting company should also have the latest version.

The latest version has the most advanced option and has the most number of supported databases. If you are using a shared web hosting solution, then there is a security risk involved in using ColdFusion and many web hosting company do not allow this. This is because some of the tags is able to delete other files in the server. The only way around this is to use a dedicated web hosting server.

The platform of the server is a determing factor to consider. The functions of your web site and the type of database used in your ColdFusion application will also give a strong indication of which platform to choose. Today, there are offerings for ColdFusion servers in Windows, Linux and Sun.

In summary, it is the cost, the experience and the technical support that you should carefully consider in choosing the web hosting company. The features of ColdFusion are scaled in a way that allows low-budget small businesses to use ColdFusion. The features can be scaled up to support high-powered web applications. The web hosting company’s website should have the needed information in terms of how long they have been operating and what services they are offering.

Research who are their clients and what their client’s review about the web hosting company. You can try to make a call of their support team and observe their response time and the manner of their answering your questions. By doing these research, you are ensuring that your website will perform to its optimum function and is available 24/7.