Monthly Archives: December 2013

What is Black Hat SEO?

SEO approaches have been categorized into either black hat or white hat. White hatters are considered to be the good guys, while black hatters are known to be grabbing temporary opportunities that will ultimately be discovered and disapproved by search engines and halted immediately. A lot of individuals still use black hat SEO for a number of reasons. Find out if you should stay with the good side or take some risks as a black hatter.

Describing the Black Hat

Black hat search engine optimization is described as using techniques that will lead to higher search engine rankings. The manner of achieving such ranking is, however, deemed to be unethical and unacceptable by search engines. Black hat SEO techniques are despised by search engines. Once found, the site or page will automatically be penalized or will suffer visibility problems, thereby rendering it useless for further marketing endeavors.

The Black Hatter

Black hat SEO techniques have a number of characteristics. The first includes the breakage of search engine rules, stipulations and regulations. Black hat techniques also provide a poor user experience, because of the unapproved means that are incorporated in the methods. Black hatters also provide content that are unethical, both visually and non-visually to search engine human visitors and search engine spiders.

Black hatters used to be legitimate, but they became labeled as the bad guys after a number of webmasters abused the techniques and incorporated a lot of items that only led to irrelevant and useless searches. There was a time when online visitors could not successfully research because of the misleading presentations by black hatters. Short term gains can still be achieved by black hatters in search engine rankings, but if you want to develop long term credibility and a solid reputation, you have to follow the guidelines.

Some Black Hat Techniques

Black hat techniques should generally be avoided by webmasters or they risk getting penalize. Keyword stuffing is the most common black hat approach wherein individuals put too many keywords in their page or site, and nothing else. The keywords can boost your search engine ranking temporarily and lead a number of people into the site who happen to type in the main keywords. They, however, immediately get turned off once they browse the page and find nothing else on it.

Invisible text is another method that you should avoid. It involves placing lists of keywords in white text against a white background to draw more search engine spiders. Search engine crawlers nowadays are much smarter and it also takes away more human users from your page. Doorway pages are considered fake pages that users never get to see. The approach is intended to draw more search engine spiders but human visitors cannot see anything useful or relevant once they visit the page.

The Temporary Effects

The use of black hat SEO can be very tempting for some, but you have to understand that the effects are only temporary. The site can rank very high for some time, but immediately get banned. You can also lose your credibility by choosing these types of technique. Talk to other marketers online and find out about the other white hat methods that offer long term benefits. Your web site can become a solid face in the industry, but it does take some patience and dedication to stay on top of the rankings.

SALES FROM THE CRYPT

In today’s contemporary society, where everything can be done already over the Net, online shopping is one lucrative activity for the seller and convenience for the buyer.

This is where eBay comes in the limelight. Every online shoppers and online traders can benefit a lot in eBay. But because of its wide diversity, things being sold on eBay had increased to amore wider, broader, and weirder.

Yes! With the wide access and convenience eBay gives to its members, there were reports that even the weirdest things were auctioned and even sold on eBay.

Here are some of them:

1. Ghost in a Jar

There was an actual report about an item, dubbed as a “ghost in a jar”, being sold on eBay. The seller narrated in his item description how he got the jars (there were two, actually). The seller claimed that the remaining jar contains some “black thing” based on what happened to the other jar after it fell to the ground and emitted some sort of black smoke.

The auctioned placed 60 bids during the listing and had reached $90 million. Though, there are no concrete reports as to whether the sale was really closed or who got the item in that amount.

2. Vampire killing kit

This refers to a kit suitable for some “vampire hunters”. This kit includes an ebony wood stake, a crossbow with four silver-tipped arrows, a variety of surgical instruments, and a large bottle of holy water.

3. UFO Detector

This is a modified magnetometer manufactured by a Brazilian company. It was said on the auction that this item can actually detect an approaching UFO or can spot an UFO activity.

4. Russian Test space Shuttle

It’s a spacecraft built by a Russian company. The actual reserve price for this item is $2 million but was auctioned and bid on eBay with only a small percentage from its actual selling price.

5. Serial Killer’s Fingernails

This refers to the fingernails of a certain Roy Norris who sailed to Southern California, in 1979, for a killing binge that murdered five people. He was with a certain Lawrence Bittaker.

These fingernails are placed at the back of a Christmas card with Norris’ note, signature, and black thumbprint.

These are just a few of the weirdest things that a buyer can get on eBay. In fact, there are thousand others lurking in eBay and are waiting for some eager and gullible bidders.

Ebay’s Weirdest Items

Indeed, E-bay is today’s most sought-after shopping portal in the Internet. It has created in itself a worldwide phenomenon that people get inflicted with. The joy and the thrill of bidding online create a certain diagrammatic representation of life’s drama.

Consequently, due to its underlying nature, the success of E-bay can be well attributed to its wide range of market reach. Hence, a lot of people are going in or out of the arena with a number of diverse products at hand.

Because of its diversity, people all over the world resort to e-bay to sell just about anything, from the basic necessities to computer techies, and even weird stuffs.

The most common case of weird auctions on E-bay was about virginity being on sale. There were about a dozen of auctions that put one’s virginity on the limelight. There was even one auction that sold for $10,000,000 with 17 bidders at the most. Though, there was no clear implication if the report was true enough.

Next, there were cases of auctioned letters from a serial killer being sold at 1500 pounds each.

Then, there was one auction about a man who is selling his “fully functioning” kidneys. The reported bid amount was $5.7 million. There was no way to verify the truth, but reports said that the sale did not push through.

There is much other weird stuff like one night stand with someone’s wife, ghost in a jar, ghost cane, and air guitar, which were all sold, just for the heck of getting a sale on E-bay.

But among all, the report about a 10-year old Virgin Mary grilled cheese sandwich that sold for $28,000 was the most sensationalized and the weirdest stuff ever sold on E-bay. The seller was an old woman from Miami, Florida.

According to MSNBC, (this means it’s for real) E-bay had deliberately post back the auction last November 2004 after it inadvertently pulled the auction out from the list, thinking it was just a hoax.

The GoldenPalace.com, an online casino, had won the auction. Executives of the company said that $28,000 was nothing compared to the privilege of getting to own this 10-year old half-bitten sandwich bearing the face of Virgin Mary.

Consequently, the fact that the Virgin Mary grilled cheese sandwich was already 10 years old and still it did not bear any traces of mold. That made those who read and have seen the auction go “Huh?”

Website Marketing Tools

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Solid Website Marketing Tools

There are several website marketing tools that you can use to promote your website and your business. Many of these are free. You can put your website on Facebook and Twitter to gain visibility and status. The popularity of Twitter has lead many software designers to develop ways to automate Twitter marketing so you can find quite a few free and paid tools that have to do with that.

If you create a free blog on WordPress or Blogger and write about topics that are relevant to your business, you can then provide a link to your website at the end of each article or in a sidebar. Some tools include software which can automate your blog postings and updates, for example.

You can also do article marketing. Again, write informative articles about your business and submit them to the many article directories. Each article will then link back to your website or blog, creating more backlinks and higher rankings by the search engines. Here is where you can benefit from the many website marketing tools called article submitters. You can do this through a submission site or pay for a software that duplicates your articles, makes the necessary changes to them so that they are not considered the same by the search engines, and so that you don’t get penalized, and then submits them to the right article directories. You can advertise your website on the free advertising sites like Craigslist or USFreeAds. There are certain tools that can help you do this automatically as well.

In order to do any of your website marketing, you will need to do keyword research. There are several tools that can assist you here as well. For example, Google, Yahoo, and Bing all have free tools that can help you find the keywords that you should be focusing on in your marketing. If you want to get more details about these keywords, or to find them more quickly, you can then purchase one of the many keyword research marketing tools that are on the market.

Videos are an extremely effective way to market your website today. YouTube is the most popular but there are hundreds of other video sites where you can upload your videos. And you can also use a free video submission tool to submit your videos to all of the sites.

Another of the solid website marketing tools to market your business is the press release. If done correctly, a press release can get you immediate attention, leads and sales. Many online press release sites are free and you can upgrade to get other services like having the release written for you and keyword optimized.