Author Archives: 1million

What Can Online Marketing Do For You

When you get it going and are doing it right, there is no better way of reaching a large market of consumers than online marketing. Any method of marketing done well can be successful but finding something that is able to reach so many people yet be so cost effective is going to be a near impossible task. The problem is finding the best ways to do it.

So, what can online marketing do for you? Done correctly, it can help you get you more exposure, get you more credibility, get you more customers and, ultimately, increase sales.

Online marketing is more than just putting up a website and hoping for people to come and look at it. If you build it, you have to tell people about it. Driving traffic to your site is going to be key to your success. You have to find where your market goes for information about your product or service and get yourself on there. The main thing is going to be getting traffic from search engines. You have to find out what search engines like and try to do things that will get you ranked well. This will be through writing articles on a blog or for article directories that point people to your site. It can be through YouTube videos. There are other ways but these are going to get you the most exposure.

Another thing may be using affiliate marketing. This can be done in many ways but essentially you will have people offering to market your products or services for you. Usually these people will have a good bit of knowledge about online marketing and can be very effective. You will pay these online marketing people commission or for leads that they provide you. All they do, though, is go where the people are going to look and let them know about what you are offering and providing a way to get them to you. They are a doorway to your business. The more you have, the better you are.

Online marketing will help you gain credibility. Through your website and other things that you do such as writing articles and making videos you will be setting yourself up as an authority, You have to be able to provide them with top quality content that will let them know you know what you are talking about. You have to be able to connect with them but through blogs, articles, and YouTube videos you can get that connection. The more people believing that you are credible, the more traffic you will have to your website. An increase in people clicking to your website will cause your website to climb the search engine rankings which means even more potential customers.

Online marketing done correctly can set things in motion for your business. If you have a product or service that you have created and/or want to offer to the public, taking advantage of online marketing can bring huge success.

The eBay Blacklist

eBay can be most likened to an online flea market. But, as with most flea markets, there is always the possibility that questionable hawkers lurk around the corners. Therefore, there must be rules in place to insure that the auctions and transactions formed through eBay are legal. Only then can a market online or not flourish.

Certain types of items are prohibited or regulated on eBay. eBay reserves the right to terminate auctions that violate its specifications for allowed items on listing. In the case of such, eBay emails the bidder and the seller to notify them of the violation and to explain the need to terminate the auction.

eBay’s policies describe items that may not be posted for auction. They fall under three categories: Prohibited Questionable, and Potentially Infringing.

Prohibited

This describes items that are not permitted on eBay. This list includes alcohol, tobacco, drugs, animals, human parts or remains, government properties, lottery tickets, and others. eBay contains a complete list of such in their policy statement.

Questionable

Items listed as questionable can be posted provided they follow certain conditions. For example, some adult material may be listed for auctioning only if they are posted in the Mature Audiences section of eBay. Event tickets may be sold provided that the auction closes before the actual event itself. The list also includes batteries, artifacts, food, used items, event tickets, weapons and knives, police related equipment, Freon, hazardous chemicals, offensive material, mature audiences material, international selling, and international buying among others.

Potentially Infringing

Items listed under this heading may be legal. However, they almost always violate copyright, trademark, and other rights. Some examples of such are: academic software, beta software, bootleg recordings, contracts and tickets, downloadable media, movie prints, OEM software, Replica and counterfeit items, and unauthorized copies.

This list is updated periodically and is incorporated into the User Agreement of eBay. These guidelines do not represent legal advice. It would do well to check with law enforcement agencies, a lawyer, or other legal outlets to verify the legality of a questionable item to be posted.

This policy applies even if you offer to give your item away for free. As long as it is posted on eBay, it is subject to the abovementioned policy.

As a final note, it is stressed that the buyer if subject to liability if he or she purchases an illegal item. It is still the responsibility of the buyers and sellers to monitor the legality of their transactions since eBay is merely a facilitator in the market process.

SNUFF STUFFS THAT ARE BANNED ON E-BAY

E-bay may seem to have everything a buyer would need or want. However, not all things are provided on E-bay for sale. There are things that are prohibited in being displayed in E-bay due to infringement of some existing laws.

This list of prohibited items should be strictly noted unless it’s okay for the seller to be banned from the E-bay listing or his or her account suspended. He or she may even face some criminal charges relative to the violation of the law.

These prohibited items are as follows:

1. School-related software.

This refers to any kind of school-related software that is being sold to students or researchers at marked down amounts.

2. Law-related items like brand names misused just for personal gain; copyrighted materials, unauthorized recording or footage of a live show; beta software or software that are used to test and assess a software’s over-all performance; any software or hardware used to extract different audio and video files in a CD, VCD, or DVD; or items that a seller cannot provide proof of authenticity.

3. Wildlife creatures and animals.

Any kind of animals being sold in E-bay is strictly prohibited. There are certain laws that govern the illegality of selling wildlife animals especially those that are classified as extinct or nearly extinct.

4. Tickets or contracts of concerts, shows, or any kind of performances.

Selling of these items is strictly prohibited unless the seller is permitted to do so by an approving officer. Sale of such legal agreements may result to breach or violation of the law.

5. Fake items such as counterfeited currencies. These are not only prohibited in E-bay but are highly punishable by law.

6. Any downloadable media.

These refer to any kind of software that was only made available for certain people. If the seller is not the sole owner of the rights of said downloads, E-bay will not accept such items for sale. In such cases, these items will only be allowed provided that the seller can provide proofs of copyright ownership and that this must be stated when posting the item for sale.

7. Goods that were prohibited from other countries.

8. Signatures, faces, or names of people without the owner’s permission.

9. Any kind of ammunition or weapon.

10. Government licenses, identification cards, or any pertinent document related to the government.

Usually, E-bay updates or modifies this list of prohibited items. And so, it’s important for every buyer and seller to get hold of an updated copy of the list of prohibited items on E-bay.

WHAT TO DO WHEN AFTER WINNING A BID AND THEN CHANGING YOUR MIND?

As the old adage goes, nobody’s perfect. There are things in this life that people do on one instance only to change his or her mind after a few minutes or so.

On eBay, there are instances wherein online shoppers or bidders may find retracting a bid inevitable due to some unforeseen circumstances. Others find it tricky and sellers may find it maddening. But whatever the point is, buyers may still retract their bids even if they won the item.

As much as the seller would be professional about the matter, buyers should also, by all means, do the most civilized thing to do – inform the seller about the reason why he or she would not push through with the sale.

However, buyers may also do this legally, that is in accordance to the eBay policies. Buyers may declare a “clear error” especially when there were things done inadvertently. For example, the bidder mistakenly typed $100 instead of $10.

When things like these happened, the buyer has to make appropriate actions at once. All they have to do is to tick the “Services” link situated on top of the navigation bar. On services, the buyer should tap the “Retract Your Bid” link found on the “Bidding and Buying Services” section. The item number should be placed on the space provided in the Bid Retractions page.

Automated explanations are available and can be used by the bidder. Then, after the buyer had clicked on the “Retract Bid” tab, the bid amount will be deleted from the auction.

The eBay management, in reality, is reasonable on things like these. In fact, eBay may accept whatever reasons buyers have whenever they want to pull back a certain bid. But then, it may pose harm on the bidder’s reputation in the future.

This can be tolerable especially if the reasons are valid, but nevertheless, it’s still a big no-no when doing business on eBay. In the first place, it was clearly stated on the buyer’s guide that the bid serves as a contract that binds the buyer to a commitment to make the necessary purchase of the item he or she had won.

What’s more, bidders may even lose the credibility and the chance to bid at some point especially if their bidding history were made known to most sellers.

Indeed, retracting bids on eBay is not such a good practice to make, and can be a hard habit to break.

All of these things boil down on one common point. That is, the buyer should never bid on an item if he or she is not yet even sure of buying it.

What makes E-Bay stand out for Buyers?

E-Bay is certainly a hit to the market especially for the buyers. The concept of online shopping or bidding for that matter do not appeal too much for buyers but the emergence of E-Bay made a difference to that. Both buyers and sellers are flocking in the site in order to conduct their business there. What is the real reason why E-Bay became a hit for buyers?

Well, one of the reasons for the success is the concept that E-Bay had. Auctioning is a good way to bargain the products but at the same time still have a profitable business. The concept also of people from all over the world makes it more fun. Most buyers are also looking for a sweet deal in the internet because they originally have the original price in their hands. A good yet quality bargain for customers is important because they are looking for their money’s worth. Aside from that, E-Bay serves as an online mall or “internet shopping haven” for buyers that do not want to be bothered when it comes to hopping from shops to shops. E-Bay offers a variety of choices for their buyers which make it fun. The choices and alternatives that E-Bay offers attract customers who are always on the look out for something new and fresh. On the other hand, the transactions held in E-Bay are safer and secure if compared to other portals. In E-Bay, they guarantee the safety as well as the quality of products once a buyer has purchased it.

When it comes to the design and lay-out, E-Bay keeps it simple and hassle-free which really is a priority for buyers that are not particularly technology sassy. The simple design that graces the computer screen is one of the reasons why people go to E-Bay and purchase what they want online. As others would say it, simplicity is the key and it is indeed a key to the success of E-Bay. Another factor which makes E-Bay click is the communication ability of the site. Both buyers and sellers have the chance to communicate openly with each other. Both parties could exchange views and opinions which could help both parties as well as E-Bay.

E-Bay is viewed by buyers as a refreshing change against the tight grip of big companies towards buyers. In E-Bay there is freedom and choice in every transaction made.

What Is Niche Marketing, and Do I Need It?

In ecology, a niche refers to the place or position occupied by an organism or a population within an ecological community called the ecosystem. It is the term which defines the role the organism or the population plays in the general scheme of things. The niche an organism or a population holds is the one responsible for dictating the ability of the species to survive. It is the one which spells whether an organism or a population will perish or thrive.

In marketing, a niche refers to a service or a product that occupies a special area of demand. It is that small corner in the market that accounts for a certain kind of specialty concerning an unmet customer need. To be able to attract a strong, solid market, the choice of a niche product should ultimately complement the website one owns. It is through this scheme that he is able to generate a specific market for the niche product he is trying to sell.

Niches are involved in niche marketing, the process of finding market segments that are small but potentially profitable nonetheless. To maintain a profitable quantity of sales, this marketing strategy relies on increasing the loyalty of customers so that their corporate objectives will be met or surpassed. Illustrative of this is the fact that the quality of the product or service sold will generate customer satisfaction and, consequently, customer loyalty. The result is profitability garnered through a solid market base that trusts in the ability of the product or service to really deliver.

One of the great things about niche marketing is that it encourages those who indulge in it to be unique and one-of-a-kind. Here one is not forced into the lion’s den and made to compete against established marketers. He is made to occupy a strong and secure position that ultimately wins him a real place in the market. Niche marketing differs from other online marketing strategies because this particular quality allows it to operate almost autonomously and without having to contend with corporate sharks that tear each other to pieces.

One of the most important things that should be thought over by those involved in this type of business is the niche business that is going to be involved in the process. It is important to consider the type of business that one is going to work on to be able to ensure himself of the success that he hopes to have. It is also important for him to know everything about the niche business at hand. Learning the tricks of the trade in is one of the things that one could do to make a niche business prosper tremendously.

Being able to reach the niche market is another consideration to make. In doing so, one should know the exact phrases that people are searching for. The use of tools can help a lot in knowing the type of keywords that should be used to make the business profitable. Targeting the right keywords does a lot in making this type of business soar.

Those who engage in niche marketing know that determining the potential of a niche before doing everything else is a must if one wants to save all the time and effort that might be wasted if he plunges into everything head on. Building a niche marketing site that proves to be profitable should be done after an unsatisfied customer demand is identified, and marketing the site appropriately by reaching out to customers the best possible way is what niche marketers should consider if they want their business to reach skyrocketing success.

Is niche marketing needed in a world teeming with a hundred like systems designed for people to make money online? Those who know how the system works will answer in the affirmative, because niche marketing is the only system capable of filling up a gaping hole in the market by catering to the unsatisfied needs of customers – needs that are usually not given notice by those in the big league. Though niche marketing, one is able to gain a foothold in the market by being a needle in a haystack. Small and inconspicuous it may be, but its ability to sting someone so madly once it is found will render him more than surprised.

What Is Affiliate Marketing?

Affiliate marketing has many descriptions, yet all have the same meaning. Affiliate marketing is a huge business piece on the Internet. It is a cooperative effort between merchants and an affiliate’s website. For many years now, affiliate marketing has proved to be a cost-efficient, measurable method of delivering long-tern results. It has become famous for Internet sites who are trying to make some extra or additional income for their site. Every day, people get interested to affiliate marketing and want to make money out of it. But in many cases, these new affiliates do not fully understand the affiliate world and make costly mistakes. In other words, affiliate marketing has often been misunderstood.

One of the common misconceptions that are being associated about affiliate marketing is “selling”, though selling is an important activity of affiliate marketing and the central function of a business operation. Another is that affiliate marketing is commonly linked with “advertising”. While the importance of advertising in marketing a certain product is not to be underestimated, the fact of the matter is, advertising like selling, is merely a part of the many functions of marketing.

In affiliate marketing, an affiliate is compensated for every visitor, subscriber and/or customer provided through his efforts. The said compensation may be made based on a certain value for each visit. The most attractive aspect of affiliate marketing from the merchant’s viewpoint is that no payment is due to an affiliate until results are appreciated.

Affiliate marketing is typically being run by affiliate networks and this affiliate networks are composed of two functional bodies, the group affiliates and the group merchants. Each has their special function and role when it comes to affiliate marketing. The affiliate network acts as a third party between the merchant and the associated affiliates. The network provides the technology to deliver the merchant’s campaigns and offers. The affiliate network also collects commission fees from the merchant and then pays the affiliates which are part of the program.

The merchant is any web site owner that wants or desires to take advantage of performance based marketing. The benefits to the merchant are many. First, the merchant maintains and operates the affiliate program. If it would be extracted, the merchant needs to do their part by researching interested affiliate websites to ensure that they are a good fit for that particular website. Finding a fit for their merchandise would be the key to more generated income. The merchant has access to markets and customers without him spending valuable time searching out. Banner ads on affiliate sites are not distracting to the site user. It might produce interest for that product and drive the consumer to the merchants’ website. It is also the merchant who decides how much he is willing to pay for each sale that results from a visitor sent from an affiliate.

The affiliate or the affiliate marketer also sees a lot of benefits. The affiliate is a web site owner that promotes one or more merchants and their affiliate programs. Affiliate marketing can generate a full-time income for the affiliate. But this is not an easy task to accomplish. The affiliate needs to have a better understanding with the merchant what the commission will be, expected payment method and time involved in the contract. The affiliate has also the responsibility to stand for the merchandise their user based would be most interested in. For example, if the site has a user base of mainly stay-at-home mothers, then on-line job openings such as surveys would be a good match for them. This group would also appreciate direct links to children’s products and informational sites. Merchandisers often provide targeted, best-seller items and personal support to their affiliate. They often offer sales promotions that will benefit the merchandiser as well as the affiliate.

Affiliate marketing is a great situation for both the marketer and the affiliate. If they would work together, they can be an advantage to both. Plus the fact that it seems to make sense, it is easy and inexpensive way to start, and you can be up and running within a few days. But there is one thing to consider, it is how to get traffic and make your offer different than all others.

What E-Bay Gets from Sellers

E-Bay has indeed changed the way sellers handle business nowadays. In some cases, sellers in E-Bay are really dependent on the service up to the point that they are financially dependent on the system. Despite of that, E-Bay has a continuous growth rate and appears much bigger and financially capable than before. What do they really get from sellers?

According to E-Bay officials, they act as the middleman for customers and sellers. Their site is a portal in which both the sellers and buyers could meet and have an interaction regarding the items that are for sale. If compared to the more realistic setting, E-Bay is the online version of a flea market and instead of the buy and sale way of transaction, the flea market holds an auction and whoever has the highest big would be able to get the item. This is exactly what happens in E-Bay. The only difference is that the whole world gets to participate in the bidding process. E-Bay usually charges a certain amount to sellers who wish to have a space in e-bay’s portal. The terms of payment could vary depending on the intent of the sellers regarding how long they would be able to maintain their business. There are different paying schemes like monthly, quarterly, and yearly. Most transactions are handled online.

Through this system, E-Bay would be able to earn some money before sellers could be able to sell their products and items. Whenever a product is sold, E-Bay does not receive a percentage over any successful transactions. Aside from that, E-Bay also has certain rates for advertising charges. If sellers would like to advertise more their products through E-Bay, they need to buy a certain amount. Advertising products or goods is a good way to sell product because people would be able to see the ad and potential customers could be able to inquire about the product.

On the other hand, E-Bay offers the convenience of online shopping just right at the tips of the buyer’s fingernails. This is really a treat considering the busy lifestyles that people have these days. E-Bay offers the sellers a chance to service those people that have money to purchase such items but does not have the time to go out and actually have time to buy everything that they like. The relationship between E-Bay and sellers is actually a mutual and beneficial one which is also the reason why it works.

CLUELESS

Being clueless on what items to buy on E-bay is a phase.

In fact, it’s the very first step to online shopping. With every new day, online shoppers conquer more E-bay buying techniques, and slowly lift off the novice’s launch pad.

From then on, online shoppers realize there’s more they can buy on E-bay than meets the eye.

Generally, E-bay is comprised of almost all the things a buyer would want and need under the sun. In fact, it seems that E-bay’s selling almost everything.

Because of its diversity in items being sold, E-bay categorized each item for easier search. Though, each listing varies from one country to another.

Generally, online shoppers may choose to buy things under the category of antiques. These may include old-fashioned decors; house wares; vintage cars, clothing, and accessories; historic collector’s item; and old postcards.

Buyers may also deliberate on buying items classified under the automotive category. These may range from cars to accessories to almost insignificant extras like car stickers, car perfumes, and collectibles.

Those who are looking for computer gadgets, electronic bolts, or printers may look at the Electronics and Computers category of E-bay.

E-bay listings also have the basic necessities like clothes, shoes, and accessories. It also includes different kinds of jewelries like trinkets, charms, necklaces, bracelets, earrings, rings, watches, and ornaments.

Those who are looking for stamps and other collectables like postcards, old papers, even different kinds of minerals, rocks, and fossils will find E-bay a very lucrative place to do online shopping.

E-bay also caters to people who are into sports. Buyers can find different sorts of sports gadgets, sports get-ups, and tools. Those who are hobbyists may also find practical tools for their respective hobbies like gardening tools, cross-stitching paraphernalia, cooking and baking utensils, or scrapbooks.

Best of all, E-bay offers a great line of entertainment appliances and high-tech gadgets like mobile phones, mp3 players, pc tablets, PDAs, memory cards, flash cards, video cameras, digital cameras, audio recorders, sensors, and camcorders.

Aside from these common items that reflect fads and fashions in today’s contemporary society, e-bay has also that special section that consists of “everything else.” These are the things that do not fall under the basic categories. These are ephemera, costumes, children’s themed gift sets, party packages, mobile sim card, and mobile load, even a Google account.

With these things, buyers can be assured of a wide array of things and gadgets that would serve them best provided that it does not fall under E-bay’s prohibited list.

What Affiliate Marketing Mentors to Follow, and Why?

Affiliate marketing has been in the Internet industry for quite sometime now and it is among the most popular tools used by many online entrepreneurs today. It is a great option for those who want to put up an online business quickly and cheaply. However, there is still a large number of the population who knows a little or even nothing about it. And most of the people who have just discovered this business usually assume that they can easily make big bucks out of it. Well, they’re definitely wrong.

To be successful in affiliate marketing business is not an easy task and it will never happen overnight. It’s just like an ongoing assignment where you need to find out and try various advertising strategies and tactics. This may even require you to sign-up with numerous affiliate programs just to determine which merchants performs well.

Another misconception that affiliates have ’bout this kind of business is that they expect to gain more if they place about 20 affiliated banners on just one niche. Well it will not really work the way you think it would because once your site is flooded with too many banners, it will look like a link farm and visitors won’t be interested and won’t even bother clicking on any of those banners. So if you really want to promote several affiliate programs in your website, make sure that they jive with the theme and topic of the rest of the content on your niche. Bear in mind that three or four affiliated links in your site are enough, depending on the size of the web page.

There are also some who think that if they add affiliate materials to their site, they can receive sales right away. Maybe they just don’t know that affiliate marketing is all about advertising. If there’s no traffic coming to your site, how can you expect to get any sales? Remember that the more you advertise your affiliate link or the site where the affiliate links are placed, the more clickthru’s these links are likely to receive.

If you want to be involved or you’ve already joined an affiliate program, but you have the above misconceptions regarding affiliate marketing, then, you might need a mentor to help you figure out where to start and what to do in order to succeed.

In the dictionary, the word mentor is defined as a wise and trusted teacher or counselor. Usually, these persons are experts in the field they are into. They can give expert advice and guidance as well as supervision to another person. So when we say affiliate marketing mentors, they are experienced counselors that have made affiliate marketing their specialty. Affiliate marketing mentors can be those persons that have already been successful in affiliate marketing and are always willing to share their experienced-based knowledge from the viewpoint of both the affiliates and the web merchants. And that’s the reason why we come up with this page. It is aimed to give you the stuffs that affiliate mentors should possess and follow and why do they need these things.

Of course, it is good for an affiliate marketing mentor to know and apply some theories and generalities regarding your business but there’s nothing more helpful and effective than telling the client what works today and what are the things that could probably work in the future and if the trend changes. As a mentor, you should be one of the sources of knowledge for your client and the first one to teach them on how to generate more affiliate income. You too, need to be knowledgeable and equipped with the keys to success for affiliate marketers as well as for merchants. And you should guide your clients as they try to do the things that can help boost their profit because once they do well in that business, it can be counted as one of your great achievements. This also makes you a successful mentor.

There are some articles on affiliate marketing that says, in order to be triumphant in affiliate marketing business, you need to encompass and develop these traits: persistence, patience and thirst for knowledge. And as a mentor, it is your job to help your clients take in these traits within themselves. Once they’ve already developed the abovementioned character, it’ll be very easy for you to explain to them that attaining success in affiliate marketing requires sweat, blood and of course, hefty time commitment. These traits will also teach them not to give up.

Moreover, before you train your client to be proficient in search engine optimization, link exchanges, email marketing, newsletter marketing, reciprocal exchanges and advertising in forums, you should first become expert on these fields. They will surely find it hard to learn these things alone and without supervision from the one who knows best. So make sure that you are knowledgeable on these things before you accept any invitation to be a mentor. Yes, being a mentor is way harder than succeeding in affiliate marketing but this task is very rewarding especially if your client become victorious. The failure of your client is your failure too so you must do your very best to be able to bring your client on the road to success. Again, it is never an easy task and there’s nothing you can do about it. After all, that’s what affiliate marketing mentors are for.