Linking is great if you know what you are doing. If you don’t then you create a huge mess. Linking does work but it has had changes since it first began being used.
The key to using links is using them in moderation. In the past, it was common practice to use thousands of links but as with many other things in the marketing world, limiting the number of links is the best method to use now.
The market today focuses on content not quantity. This is great news since you now have more space on your site and can remove the many links you have that aren’t really producing but you hated to remove them.
When you have a website with several pages, use links to the different pages. All the links will have different content describing the pages. This increases traffic to the site via the different pages and entices the people to browse through the rest of the website too.
Have one of the links to the homepage of your site. Deep linking is using the right link to the specific page on the website. This can be a link from within your site or from another site you have exchanged a link. Use relevant pages of content to link to your pages. Tell the sources of the links you are limiting the links for future sources and this will create others to want to add links to your site before you meet your quotas of links.
Using this method creates excitement from webmasters since you are placing their links on a website with limited links, which decreases their competition for users to select their links on your site. It also states to potential sites wanting to exchange links or add links that you are responsible and caring about the appearance of your site so they want to use the professional site you have created.
This method of business tactics also increases your link popularity and directs more traffic to the pages on your site. It gives you more leverage to ask for higher quality links when you have better traffic and link popularity. Some sites will provide a lower level link when they exchange links, but you are now in a position to ask for a better link.
When you increase the value of your links you are linking to high quality businesses and sites. This is always great for your business and website.
You need to realize that part of this process is sending traffic to other sites. Some people get uncomfortable at this thought, but it will all come back to you a hundred times over. Think of it this way, you are actually building stronger links to your site when you help to raise the rankings of the sites linked to your site as they help to increase your site based on YOUR links.